
Empowering students on their path to success in higher education
I’m passionate about higher education, and the doors it can open.
I’m Abby Friedman, and I provide families with up-to-date knowledge and personalized guidance to demystify the college admissions process.
I’m a lifelong educator and seasoned college counselor with deep expertise that I love to share. My message is simple: there are amazing opportunities out there, and I want to help you find the ones that are right for YOU.
When I was an undergraduate, I found my people. I dove deep into courses and causes that inspired me, gained new ways of thinking about the world, and I thrived.
That’s why I’m so passionate about this work. I want every student to land on a campus where they are celebrated, challenged, and supported to grow personally and academically.
Joy. Confidence. Authenticity. Purpose.
Together, we’ll navigate the college exploration and application process while celebrating your unique journey.

“Thank you for your help throughout this whole process. You were the best guidance and teammate ever. And you made the process fun!”
— Micah, Student at Wash U in St. Louis